Let’s look beyond the old-fashioned, superficial Ideal Client Avatar. Let’s truly vibe with our resonating ideal clients wants, needs, desires. And let’s call her forward with warmth, empowerment and ease so that she wants to work with us, knowing what and how that will feel.

Sharing your gift doesn’t mean you have to be selfless. Sharing your gift is a way of winning and helping those you serve to win too. If we all shine brightly the world will be a better and brighter place… you’ll need your sunglasses!

Let’s talk about giving content because it’s the right thing to do to build your credibility and connection. Not everything has to be a paid-for service.

Why fear-based marketing is so last year. We’re doing it differently now because different means better - better connections, better client relationships, better vibe.

This is about the pull of attraction marketing. It might take a little longer to build the relationship with your audience (my God, that can feel slow) but what you build has longevity and depth.

Repurposing your content makes good business sense. It keeps your evergreen ideas out there without them looking stale and withering.

Get the building blocks of your writing right and you have a really solid foundation on which to build your marketing.

This is all about telling a good story (not a fairy-tale) to sell your service or product. Stories connect, are memorable, and keep the humanity of what we do.

Just like a good choir, band or orchestra, when we collaborate we make our world, our business, and our client experience better. Let’s sing together.

Women have been left out of and side-lined in business for too long. By taking back our power and building one another up, we make our entire business eco-system stronger for everyone.

Lots of people don’t know what a copywriter is or does. This skill is at the cornerstone of your marketing and you need to know how to spot a good copywriter and get the best out of them. They need to understand who you are, how you do business and how best to communicate (even with a little swearing) to your client base.

If you were stuck (like my dog is in this picture) you would ask for help. So, why are we so reticent to do this in our businesses? If you don’t have the skillset or time to do something for yourself, get in an expert. That’s not weakness, that’s clever.

Michelle explores the sense of self and sense of place that builds who we are, how we are and why we speak the way we do.