When your words work as hard as you do…
You win clients, time, freedom
Your values-led business has real impact, but your words don’t.
They don’t sound like you and they don’t reflect the magic of you.
Let’s get your messaging singing, shall we?
Take the Quiz: Find Your Brand Voice
Develop your Ideal Client Avatar with my free AI tool
Book a free discovery call with Michelle
Align your voice with your values and never feel OFF again
Your message feels off because
You’re showing up. You’re delivering brilliant, transformational work. But when it’s time to write?
Your content sounds generic or too “safe”
AI makes it easier but deadens your vibe
Your team struggles to stay consistent
You’re constantly editing and second-guessing yourself
it isn’t clear or consistent
When your message doesn’t sound like you (everywhere) it creates confusion for your audience.
And a confused person does not buy your thing.
That’s when the negative feedback loop hits you. They don’t connect with you and you are left feeling frustrated, uncertain, and (let’s face it) a little invisible.
You’ve built something powerful, but your words don’t authentically reflect your energy or purpose, with clarity and consistency.
People with values-led businesses shouldn’t have to sound like everyone else.
Your brand voice should be unmistakably yours.
You Don’t Need More Words. You Need the Right Ones.
That’s where your Fairy Copymother, Michelle, comes in.
I help you uncover your natural brand voice. This is the voice that you’ve been hiding (because it’s a bit scary and it’s hard being consistent).
We find the voice buried under rushed content, templated language, and polite-but-oh-so-boring posts.
We bring your underground voice to the surface, refine it, and let it lead.
Because when your message is built on your truth, that’s when the magic happens.
Introducing Brand Magic 1-2-3
A super simple 3-part service to help you:
align your message with your values
write with confidence (and your staff too!)
grow with conscious intent.
You can start with one step or take the full journey.
It’s flexible, focused and easy as 1, 2, 3.
A review of your values and brand essence.
From this, we create a custom Tone of Voice Guide - a practical, powerful tool that captures how your brand sounds when it’s fully aligned with your mission.
We’re creating clarity (not confusion) for you and your audience.
Once your voice is defined, I write for you.
Sales pages, email sequences, or social content that lands with clarity and soul.
It’s done for you, in your own voice, and designed to connect.
I’ll hand over an implementation guide full of examples, prompts, and writing tips so you (and your team) can write with confidence.
Your voice becomes a living part of your brand.
Bring your team on the journey and get everyone talking the same language.
Sure, you could stick with the same old…
Your audience scrolls past instead of leaning in
Your team loses time rewriting the same things
You rely on guesswork instead of clarity
Growth stalls because your brand doesn’t speak clearly or consistently
But same old means…
The right words can shift the dial in your favour
You open your website and think, “Yes. That’s me.”
Your copy reflects what you actually do
You feel clear, connected, and proud of your message
Your clients feel it too
“Once Michelle stepped in, I felt a tremendous sense of relief. With her expert ability to ask the right questions, she effortlessly transformed my tangled thoughts into clear, articulate messaging.”
Testimonial from Samantha, Me Thrive Community
