
Let the light shine on your words and work
The words you use need to invite people towards the transformation you offer.
I’m your Fairy Copymother!
Let’s make your messaging magic… just like you.
Find the power within your unique brand voice
I’ll write with the full power of your voice
And give you all the tools to harness that power for yourself.
Align your voice with your values and never feel off again

Your message feels off because you’re not in your power
Your content sounds generic or too “safe”
AI makes it easier but deadens your vibe
Your team struggles to stay consistent
You’re constantly editing and second-guessing yourself
When your words don’t align, your audience switches off
When your message doesn’t sound like you (everywhere) it creates confusion for your audience.
And a confused person does not buy your thing.
That’s when the negative feedback loop hits you. They don’t connect with you and you are left feeling frustrated, uncertain, and (OMG, worst feeling ever)… invisible.
You’ve built something powerful, but your words don’t authentically reflect your energy or purpose, with clarity and consistency.
People with values-led businesses shouldn’t have to sound like everyone else.
Your brand voice should be unmistakably yours.
Find your Abracadabra

You Don’t Need More Words. You Need the Right Ones.
That’s where your Fairy Copymother, Michelle, comes in.
I help you uncover your natural brand voice. This is the voice that you’ve been hiding (because it’s a bit scary and it’s hard being consistent).
We find the voice buried under rushed content, templated language, and polite-but-oh-so-boring posts.
We bring your underground voice to the surface, refine it, and let it lead. A shining beacon of your power and presence.
Because when your message is built on your truth, that’s when the magic happens.

Introducing Your Channel Rules
A three-step journey into the heart of your voice:
align your message with your values
write with confidence (and your staff too!)
grow with conscious intent.
You can start with one tier or eat the whole bloody cake… calorie free!
1
Tune into Your Channel
Grounding into gut, heart, throat and head so you know exactly what your brand is here to sound like.
This is the deep alignment work that sets everything else in motion and sets you apart.
2
Channel Your Voice
I step in as your conduit, shaping words that carry your authentic energy with clarity, flow, and impact.
You’ll see your true voice come alive in copy you can use right away.
Own Your Channel
Expand yout voice across every platform, your team, and even AI.
You’ll leave with a living toolkit that makes your brand unmistakable, consistent, and magnetic wherever it’s heard.
3

Sure, you could stick with the same old…
Your audience scrolls past instead of leaning in
Your team loses time rewriting the same things
You rely on guesswork instead of clarity
Growth stalls because your brand doesn’t speak clearly or consistently
The right words make your brand radiate confidence and credibility
You open your website and think, “Yes. That’s me.”
Your copy reflects what you actually do
You feel clear, connected, and proud of your message
Your clients feel it too

“Once Michelle stepped in, I felt a tremendous sense of relief. With her expert ability to ask the right questions, she effortlessly transformed my tangled thoughts into clear, articulate messaging.”
Testimonial from Samantha, Me Thrive Community
